What should I call my lead magnet? A step-by-step guide
So, you’ve decided to create a lead magnet for your small business, organisation or SME. Great move! But now comes the tricky part: what should you call it? The name of your lead magnet is crucial - it’s the first thing your audience sees, and it can make or break their decision to download it.
In this blog, we’ll walk you through the process of naming your lead magnet effectively.
Why does the name matter?
Your lead magnet’s name is like the cover of a book – it needs to grab attention, communicate value, and entice your audience to take action. A well-crafted name should spark curiosity, making people eager to learn more while clearly conveying the benefits they’ll gain. It should also feel like a product in its own right, giving the impression that it holds real value and is worth their time.
Key guidelines for naming your lead magnet
Based on research analysing thousands of lead magnets, here are the key rules to follow when naming your lead magnet:
Keep it short and memorable – Stick to 3-5 words so it’s easy to read and recall.
Highlight the benefit – Clearly show what your audience will gain. If possible, quantify the outcome (e.g., "Double Your Sales in 30 Days").
Use a strong container word – Give your lead magnet a product-like feel by ending with words like blueprint, playbook, guide, or checklist.
Follow a winning formula – A proven structure is Desired Outcome + Topic/Niche + Container Word, such as “The Instant Trust Newsletter Blueprint.”
How to choose the right name
When choosing the right name for your lead magnet, start by considering your audience’s pain points – what challenges are they facing, and how can your resource provide a solution? Next, align the name with your business goals, ensuring it fits seamlessly into your overall strategy and leads potential customers toward your products or services. Finally, focus on clarity and appeal; a strong name should instantly communicate value and spark interest, making people eager to click and learn more.